Our mission

Founded 40 years ago, the Alzheimer Society of Manitoba exists so that all Manitobans affected by dementia receive the help they need today and have hope for the future.

As a province-wide organization, the Society seeks to achieve its mission through community awareness; individual, family and professional education; support programs and research funding.

At the Alzheimer Society we have a dream of what the future will look like for people with dementia and their families. We would like to share it with you.

• People with dementia and their care partners have a voice.
• People with dementia feel safe, accepted, respected and supported to thrive throughout their journey.
• Care partners have meaningful support when they need it.
• People with dementia and their care partners have the tools and resources to take their next steps with confidence.
• Manitobans actively engage with people with dementia and welcome them into all aspects of community life.
• Manitobans have increased awareness and understanding of brain health and strategies to help reduce the risk of developing dementia.
• Researchers provide help for people living with dementia today and hope for a future world without dementia.

The principles that uphold the work we do are based on a person-centre care model. 

These principles include:

• Acceptance – to be supported by people who understand that behaviour is often a form of communication that may express an unmet need and to have these needs considered in planning.
• Collaboration – to ensure the person, their family and professionals are seen as equal partners in support planning.
• Dignity – to live without fear of shame or ridicule brought on by another’s words or actions.
• Inclusivity – to be included to a maximum degree possible in reaching decisions that will affect one’s life and to ensure the Society is an inclusive space for people of different abilities, religions, cultures and the 2SLGBTQ+ community.
• Moral responsibility – to see the preservation of quality of life as a right of all people, including people with dementia.
• Person-centred language – to recognize the impact that language has and to ensure it is used to focus on the person’s capacities, to describe and validate their experiences, and to support the above mentioned principles.
• Recognition – to be recognized as an individual, with life experiences, a unique personality, values and beliefs; and to have these incorporated in planning support.
• Respect – to be treated as a valued human being, with warmth and authenticity, being listened to without judgment, and ensuring an opportunity for self-determination and self-expression.
• Relationships – to have important relationships honoured and preserved; and to have support in developing other positive relations that will contribute to basic equality of life.
• Safety – to encourage the person, their family and friends and professionals who support them to balance the person’s right to autonomy and self-determination with safety, a sheltering environment and nurturing interactions.