Our mission

Founded over 40 years ago, the Alzheimer Society of Manitoba exists so that all Manitobans affected by dementia receive the help they need today and have hope for the future. Over the years, the Society has remained deeply committed to supporting individuals and families through every stage of their dementia journey. Moreover, our mission continues to advocate for awareness, education, and compassionate care across the province.

As a province-wide organization, the Society seeks to achieve its Our mission through community awareness; individual, family and professional education; support programs and research funding.

At the Alzheimer Society we have a dream of what the future will look like for people living with dementia and their families. We would like to share it with you.

• Many People living with dementia and their care partners have a voice.
• People living with dementia feel safe, accepted, respected and supported to thrive throughout their journey.
• Most importantly, care partners have meaningful support when they need it.
• Everyone living with dementia and their care partners have the tools and resources to take their next steps with confidence.
• Manitobans actively engage with people with dementia and welcome them into all aspects of community life.
• Manitobans have increased awareness and understanding of brain health and strategies to help reduce the risk of developing dementia.
• Researchers provide help for people living with dementia today and hope for a future world without dementia.

The principles that uphold the work we do are based on a person-centre care model. 

These principles include:

• Acceptance – to be supported by people who understand that behaviour is often a form of communication that may express an unmet need and to have these needs considered in planning.
• Collaboration – Ensure that the person, their family, and professionals work together as equal partners in planning support.
• Dignity – to live without fear of shame or ridicule brought on by another’s words or actions.
• Inclusivity – In addition, include each person as much as possible when making decisions that affect their life
  Create a Society that welcomes and supports people of all abilities, religions, cultures, and members of the 2SLGBTQ+ community.
• Moral responsibility – Moreover , to see the preservation of quality of life as a right of all people, including people with dementia.
• Person-centred language – Recognize how language shapes understanding. Use it to highlight each person’s strengths, validate their experiences, and uphold the principles listed above.
• Recognition – Acknowledge each person as an individual with unique life experiences, personality, values, and beliefs. Incorporate these qualities into all support planning.
• Respect – Treat every person as a valued human being. Listen with warmth and authenticity, avoid judgment, and provide space for self-determination and self-expression.
• Relationships – Have important relationships honoured and preserved; and to have support in developing other positive relations that will contribute to basic equality of life.
• Safety – To encourage the person, their family and friends and professionals who support them to balance the person’s right to autonomy and self-determination with safety, a sheltering environment and nurturing interactions.