First Link®

First Link® is a program of the Alzheimer Society that connects people with dementia and their families to information, support services and education as early as possible and throughout the progression of the disease. Watch this video below to further understand First Link.

Removing Barriers

firstlinkdoctorIt is often difficult for individuals and families affected by dementia to ask for help. Many families are told about the Alzheimer Society and dementia care services, but will not actually make the phone call until a crisis occurs.

The First Link program removes this barrier to support by ensuring that individuals and families are referred directly to First Link at the time of diagnosis or as soon as possible after a diagnosis is made.

Formal referral comes from physicians and other health-care providers (i.e. allied health professionals), diagnostic and treatment services, and community service providers.

While physicians and health-care providers can make referrals via First Link®, individuals and their families can also contact the Alzheimer Society directly for assistance.

To make a referral:

If you are a health-care provider wishing to make a referral, please click on the link below to download the First Link referral form.


If you are an individual wishing to make a self-referral and connect with the Society for support and information, please contact the Provincial Office:

Phone: 204-943-6622 (Winnipeg) / 1-800-378-6699 (in Manitoba)
Fax: 1-833-638-0760

How the First Link® Program Works

Once a referral is made, the Client Support staff contacts the person with dementia and family members, linking them to Alzheimer Society services and other programs and services within their community.

Connecting people living with Alzheimer’s disease and other dementias and their families to support and information early in the disease is important as it helps them develop competency and resiliency in facing their journey with dementia. The Alzheimer Society helps with planning, support and information, education, and provides access to support services and dementia-specific expertise.

For more information, please contact Jessica Harper, Client Support Manager at

The First Link® program is proudly sponsored by The Jessiman Foundation.