About Us

Founded 40 years ago, the Alzheimer Society of Manitoba exists so that all Manitobans affected by dementia receive the help they need today and have hope for the future.

As a province-wide organization, the Society seeks to achieve its mission through community awareness; individual, family and professional education; support programs and research funding.

Learn more about our programs and services here: Programs & Services Brochure

Our Dream

man sitting

At the Alzheimer Society we have a dream of what the future will look like for people with dementia and their families. We would like to share it with you.

  • People with dementia and their care partners have a voice.
  • People with dementia feel safe, accepted, respected and supported to thrive throughout their journey.
  • Care partners have meaningful support when they need it.
  • People with dementia and their care partners have the tools and resources to take their next steps with confidence.
  • Manitobans actively engage with people with dementia and welcome them into all aspects of community life.
  • Manitobans have increased awareness and understanding of brain health and strategies to help reduce the risk of developing dementia.
  • Researchers provide help for people living with dementia today, and hope for a future world without dementia.

Our Philosophy

The principles that uphold the work we do are based on a person-centre care model.  These principles include:

  • Acceptance – to be supported by people who understand that behaviour is often a form of communication that may express an unmet need and to have these needs considered in planning.
  • Collaboration – to ensure the person, their family and professionals are seen as equal partners in support planning.
  • Dignity – to live without fear of shame or ridicule brought on by another’s words or actions.
  • Inclusivity – to be included to a maximum degree possible in reaching decisions that will affect one’s life and to ensure the Society is an inclusive space for people of different abilities, religions, cultures and the 2SLGBTQ+ community.
  • Moral responsibility – to see the preservation of quality of life as a right of all people, including people with dementia.
  • Person-centred language – to recognize the impact that language has and to ensure it is used to focus on the person’s capacities, to describe and validate their experiences, and to support the above mentioned principles.
  • Recognition – to be recognized as an individual, with life experiences, a unique personality, values and beliefs; and to have these incorporated in planning support.
  • Respect – to be treated as a valued human being, with warmth and authenticity, being listened to without judgment, and ensuring an opportunity for self-determination and self-expression.
  • Relationships – to have important relationships honoured and preserved; and to have support in developing other positive relations that will contribute to basic equality of life.
  • Safety – to encourage the person, their family and friends and professionals who support them to balance the person’s right to autonomy and self-determination with safety, a sheltering environment and nurturing interactions.

Imagine Canada Accreditation

We are proud to announce that as of June 13, 2017 the Alzheimer Society has been accredited under Imagine Canada’s national Standards Program. This designation demonstrates our excellence in nonprofit accountability, transparency and governance.

The Standards Program is a Canada-wide set of shared standards for charities and nonprofits designed to strengthen practices in five fundamental areas: board governance; financial accountability and transparency; fundraising; staff management; and volunteer involvement. Visit the Imagine Canada website to find out more.

Annual Reports

Financial Pages

Audited Financial Statements

Click here for a link to Canada Revenue Agency’s registered charity information return (T3010 Return) for the Alzheimer Society of Manitoba.

Programs and Services

The Alzheimer Society can help you by providing information, resources, education, support and counseling.

Visit our Programs and Services page to find out more about the programs and services available to help you through your dementia journey.


advocate groupOur reality is, that without significant change here in Manitoba, the number of people with dementia will double within one generation. The cost to our economy will increase to 1.25 billion dollars. By 2038 our families and friends will contribute 22 million hours a year to care for people with dementia.

We need Manitobans to join their voices and speak out to their friends and neighbours, to their local community leaders and to government about the need for change that can make our dream a reality. With each voice heard, the message grows stronger. By working together, we can continue to become a powerful engine for change, creating a better future for people affected by dementia. Now is the time to prepare for the rising tide.

Visit our Advocacy webpage to find out more about how you can help.


Around the world, the scientific community is devoting substantial effort and funding to dementia research. Researchers are looking for ways to prevent the disease, to improve quality of life for people living with the disease and to ultimately finding a cure to eradicate the disease.

Visit our Research page to find out more on current research.

ASM Board

  • Geoff Garland – Chair
  • Gerrit Theule – Vice Chair
  • Ray Bisson – Past Chair
  • Reed Winstone – Secretary Treasurer
  • Roxanne Chopee
  • Helen Halliday
  • Gail Little
  • Mandana Modirrousta
  • Shelley Morris
  • Aileen Najduch
  • Michael Sokolyk
  • Robert Wrublowsky


Privacy Policy

Your privacy is important to us, and we are committed to protecting your personal information. In this policy, we are letting you know about the ways we collect and use your information. Click here to view our privacy policy.

Concerns / Complaints

The Alzheimer Society of Manitoba (ASM) views your concerns as an opportunity to consider the organization’s activities and make changes that could improve ASM’s programs, services and operations, thereby helping to fulfill its mission. Click here to read our complaints policy.